Looks can deceiving - don't judge a book by its cover
don't judge by appearance
Example 1 - character of Wybie - When we first meet him he seems scary ( mask,motor bike,
High angle used to look,bigger,loud music) but in reality hes just a weird neighbour.
Shows theme because like other characters, our first impressions are based on appearance,tone,visual techniques aren't always correct.
Important because it helps audience understand with Coraline that just because things look good doesn't mean it is she should choose the real world over the other world.
Example 2 - Character the Other mother' - she seems normal/friendly at the start but by the end she becomes a soul devouring spider demon .
Shows theme because other mother isn't watching what she appears to be at the start so we shouldn't judge by first impressions.
Important because Coraline realises that having something that looks perfect isn't always a good thing.
Statement In coraline, the theme 'looks can be deceiving' it's used effectively to engage the audience
Evidence For instance, the character of the 'Other mother' shows us that looks can be deceiving because she starts off as a kind mother figure but gradually changes into a soul devouring demon
eXplanation - audience - This makes us understand that we shouldn't judge a character based on first impression as they can often be wrong.
eXplanation - Director - This is done to help Coraline decide between the real world and the other world. If the Other mother was really perfect Coraline wouldn't choose to go home.
eXplanation - another technique(shots/angles,music,setting,lighting/colour) - The other mother 'first appears in a vibrantly bright room that makes us feel warm and safe. however, by the end it has became dark and green which makes the viewer feel scared and shows that her first look deceiving.
Your link - This can be juxtaposed to the character of Wybie who he thinks at first is evil but is actually kind, proving looks can be deceiving